30 Solid marketing tips and ideas that didn't make it into previous lists.
So I was going through ideas for upcoming posts and realized that I had a bunch of stuff that had ended up on thy cutting room for in past edits. Some are just fundamentals and got left out because they seemed too “Basic.” Some are just good general suggestions and some are simply odd.
Anyway, not wanting to let good stuff go to waste, I figured why not just put this out as a smorgasbord of prompts or reminders you can use as an easy reference whenever you’re planning or creating.
Enjoy!
1. Make your logo memorable
2. Give your marketing a signature color
3. Create an irresistible offer to get people's attention
4. Use bold words in your copywriting to make it more persuasive and interesting
5. Be creative with how you talk about what you do - use unconventional imagery and metaphors, for example
6. Tell stories about your customers or employees that show them as real people and not just numbers on a spreadsheet
7. Create a memorable slogan
8. Make your website easy to navigate
9. Use color and imagery that stands out on social media posts, brochures, and other marketing materials
10. Write an attention-grabbing headline for your blog post or article
11. Be transparent about what you're offering in exchange for the reader's email address or contact information
12. Give away something valuable (such as a free ebook) in exchange for their contact information
13. Make your marketing stand out by using colors that are not often used in the industry
14. Include words like "new" and "now" to make your message feel fresh.
15. Use humor when appropriate - it will help break up monotony on a page or long email
16. Create an unforgettable photo and add important information about your product, service, or company
17. Be patient with customer service; don't be too quick to hang up the phone without solving their problem
18. Offer incentives for referrals from customers, such as discounts or free shipping
19. Write a blog post about your company and what you do
20. Include an engaging photo with every email
21. Use social media to connect with potential customers and build relationships
22. Create a video that showcases the quality of your product or service
23. Offer free samples of your products to potential customers
24. Keep all marketing materials up-to-date, including website content and logo design
25. Write a blog post about your company and what you do
26. Include an engaging photo with every email
27. Use social media to connect with potential customers and build relationships
28. Create a video that showcases the quality of your product or service
29. Offer free samples of your products to potential customers
30. Keep all marketing materials up-to-date, including website content and logo design
Here’s a bonus tip: don't be afraid to let those less polished parts of your process be fodder for content.